"If I Knew Then" Interview with Stephane Dubois


Article by Madison Park


In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.

The Mistake:

Don’t be lured by the bright shiny object. The bright shiny objects are big deals that when you start up, and suddenly you have a large opportunity -- a potentially big client.

Big clients can be great and they can make you successful. Or they can take you down the wrong path and put you out of control of your destiny.

We were very early on, we were like the first one using API in the cloud for distributing data. APIs are so common today, everybody embraces it and same for the cloud. But [back then] we were very new. We started getting approached by large companies that wanted to license our platform and technology to distribute data.

Those firms were the largest stock exchanges in the world. You’re like, “Oh my God, [they] want to use our tech!” These were opportunities for large ticket items that could really impact the business.

We started getting a pipeline of those things. We raised a B round in 2011 on the promise and we started to shift our strategies. We initially were selling data and APIs to a certain population, but then we started having these large exchanges wanting to license our technology. It started shifting our direction.

It turns out that we probably didn’t understand what was going on very well. We started hiring aggressively. But things changed in the market. A lot of the demand was driven by a phenomenon of high frequency trading. All the exchanges were seeing the volumes of trade expanding around the world. High frequency trading started slowing down due to regulation.

I was traveling the world, we had this pipeline of business, we had hired people – it just literally evaporated in one quarter.

We had to take drastic measures to reduce the size of the team and focus on the core business. Our customers got acquired by someone else. Deals we put in place went away.

It could’ve killed us.

“Always be careful with big shiny objects.”

The Lesson:

When you start working with a large client, you’re deploying your few precious resources with the idea that it’s going to multiply. These were deals that were important to us, but they didn’t pay us in the long-term.

The deals were 10 to 20 times the regular deal. They were bright, shiny objects. But when you have a deal like this, it makes a difference and requires you to spend engineering resources.

The big shiny objects consume and take you down a custom path, and make you deal with stuff that’s unique to them. Often they put you in a corner to customize stuff, it’s not repeatable.

If you start doing customizations and you’re spending huge time with a few clients, no matter how exciting the names can be, it can be detrimental rather than beneficial.

You’re not in charge of your destiny. The large, bright shiny objects can be a distraction. You start dangling names like NASDAQ or JP Morgan, it gets people excited. That’s the danger. You put all your chips on that and then you’re not scaling the business for growth.

The main teaching is you have to stick to your guns.

We went down this path. We corrected it. We recovered. Had we not managed that transition, we could’ve run out of money.

Always be careful with big shiny objects. 

Read the original post at Crain’s Silicon Valley


In the foreign metal market and the world of international rates, currencies play the crucial role of acting as the medium of exchange in the transactions that take place.

Currencies like the United States dollar, the Euro, or the British Pound are commonly used around the world in order to get a metal rate. Some companies that offer precious metal live and historical rates have exposed their APIs (Application Programming Interfaces) to allow developers to integrate current and historical metal rates, currency conversion, or other capabilities into their applications.

In order to know about precious metals live and historical rates, there’s a lot of APIs available online, and if you want to try one, Barchart is going to be one of your first options. But if you take a look at what else is in the market, you’ll find alternatives so many great alternatives:

Xignite Market Data Cloud Platform

Xignite Market Data as a Service was one of the first market data services built to run in AWS and they are one of the few vendors that is an AWS Advanced Technology Partner with a Financial Services Competency.

With more than a decade of cloud expertise in building, scaling and operating cloud-based market data technology, it is no surprise that leading financial services and capital markets firms rely on this company to empower their journey to the cloud. Their Metals API Service offers real-time prices and quotes for metals including Gold, Silver, Palladium, Platinum and other base metals. In addition to real-time precious metals prices, the service provides daily London Fixing prices as well as historical precious metal prices and metal news. 

Xignite Cloud APIs are sourced from leading providers such as FactSet and Morningstar as well as Xignite’s own curated, high-quality data.

Read the article Top 3 Alternatives for Barchart Precious Metals Rates


Each year, Bobsguide asks the market to vote for fintech companies they believe stand out from the competition – those who have gone the extra mile in terms of development and servicing their clients. Xignite is proud to be listed as the "Best API Management" vendor on the Bobsguide 2020 Rankings.

Read article on Bobsguide


Web services data provider Xignite captured the AFTAs judges’ attention on the infrastructure front with its release of Xignite Enterprise Microservices in July 2020, a suite of cloud-based microservices for data management, storage and distribution in the cloud, designed to help financial firms migrate from monolithic legacy data architectures to more agile and less expensive cloud services and data sources.

Requires subscription to read the article on WatersTechnology


Xignite, Inc., a provider of market data distribution and management solutions for financial services and technology companies, today revealed the results of its collaboration with StockCharts, a leading technical analysis and financial charting platform for online retail investors. The collaboration involved a move from an on-premise market data provider to Xignite’s cloud-native technology hosted in Amazon Web Services (AWS). Download the case study containing the full results.

StockCharts requires vast quantities of financial data to power its visualization, charting and tracking tools, which investors use to analyze the markets to help with investment decisions. The company was frustrated by the limits of its on-premise market data center, which was forcing the team to make architectural decisions based on what its data center could handle in terms of speed and storage, not on their technology. Its previous market data provider was just starting to build out some cloud offerings, but they were far away from what the business required. StockCharts decided to migrate its infrastructure to the AWS cloud and partner with Xignite to gain access to endlessly scalable market and financial data delivered through innovative cloud APIs.

The collaboration made an immediate impact as StockCharts was able to expand its offerings and customer base by pursuing growth strategies enabled by Xignite’s cloud-based approach, which provides easy access to data and eliminates architectural limits on storage and speed.

The pandemic provided further validation. Seattle-based StockCharts was in one of the first areas hit by COVID-19 and was forced to quickly shut down its office. Pandemic-driven market volatility followed and StockCharts customers wanted to visualize what was happening. The company’s ability to scale quickly and accommodate a high volume of new requests would not have been possible without Xignite.

“The move to the AWS cloud and Xignite has unlocked tremendous new potential for us in a lot of architectural ways, and has given us a lot of data options that we could not even consider before,” said Grayson Roze, Vice President of Operations at StockCharts. “It relieved us of the burden of figuring out how to source things. Instead, we know exactly where we need to go to get the data and can access it instantly. That is a huge, huge benefit for our business.”

“We are proud to have played a role in transforming how StockCharts approaches data,” said Stephane Dubois, CEO and Founder of Xignite. “The events of this year unleashed a massive spike in retail trading and a host of other unexpected forces that reinforced the need for financial services firms to leverage the cloud. Despite the disruption of this year, StockCharts was positioned for success, and we look forward to continuing to deliver our financial and market data solutions to the industry at large.”


Xignite has been disrupting the financial and market data industry from its Silicon Valley headquarters since 2006 when it introduced the first commercial REST API. Since then, Xignite has been continually refining its technology to help fintech and financial institutions get the most value from their data. Today, more than 700 clients access over 500 cloud-native APIs and leverage a suite of specialized microservices-delivered modules to build efficient and cost-effective enterprise data management solutions. Visit or follow on Twitter @xignite