Financial services organisations started shifting from denial to action in 2015.


Q&A with Stephane Dubois, Founder and CEO, Xignite Inc.

Please give us a bit of background on yourself, and how your organisation plays a leadership role in the financial technology space.

I started Xignite more than 10 years ago after a 20 year career in Silicon Valley around enterprise software (Oracle) and investment management software (Advent Software). I fell into the data business when trying to build a wealth management platform and running into much pain and complexity trying to source and integrate financial market data into our application. To us, using XML APIs to deliver data seemed like the natural thing to do back then. Little did we know that we were quite a bit ahead of our time. We actually launched the first commercial pure-play API ever--again, without realising it.

Because we were so early with our easy to use REST APIs, fintech companies naturally picked us when they started their journey towards revolutionising financial services. This happened around 2008-2012, way before the Fintech Revolution started (circa late 2013 according to Google Trends). We solved a real problem for them. Legacy market data feeds were truly cumbersome and by using our APIs they could preserve their hard-raised capital and focus on innovation. And they did. We made market data simple for them. With a few lines of code they could start feeding data into their new robo-advisor platform or next generation lending solutions. They had no feeds or files to process and no infrastructure to build and maintain at high cost. So while we have not ourselves tried to revolutionise the world of payment, lending, trading or asset management, we have played a key role enabling the leaders in those fields - such as Betterment, Wealthfront, Robinhood, Square and OnDeck - innovate and reshape the world of financial services.

How well are financial companies adapting to the rapid pace of fintech development? What fields are furthest ahead of the game, and what sectors are being left behind?

Financial services organisations started shifting from denial to action in 2015. At first, many were just dismissive of the phenomenon. Then there was a wave of recognition that the threat was real, epitomised by Jamie Dimon's famous "Silicon Valley is coming" in his 2015 letter to JP Morgan's shareholders. Many financial institutions started buying fintech companies--most of which were our clients; BlackRock bought FutureAdvisor, Invesco bought JemStep and there were many others. Others--like JP Morgan--started to organise themselves as fintech companies.

In all fintech segments, you will find firms that are ahead of the game and some firms that are way behind. Just like you will find some locales are more advanced than others. What is most important is how deep the transformation is. This is not about small improvements. This is about changing some major assumptions regarding how firms operate and serve their customers. Advice for example, was something that the industry believed was rooted in personal relationships. Robo-advisors challenged that assumption forever and the financial advice industry will never be the same as a result. We see it in our field as well. We used to find financial services organisations rejecting the public Cloud and dismissive of APIs as "toys". Now many are engaging aggressively in order to build a transition path to using the Cloud for market data. They have realised they can no longer afford to forego the cost savings and innovation power that the market data cloud affords them.

What challenges do you see for fintech development and disruption, both from a user's perspective and from a regulatory standpoint?

While many firms sprouted up in all segments of the industry, the cold hard truth is that few will survive. And this will have little to do with users and with regulation. It has nothing to do with fintech per se and everything to do with how market expansion in new technology segments works. We have seen that over and over for 30 years now. This pattern could change, of course, but that is unlikely. This is how it works. New technologies and business models converge and come into the light. Entrepreneurs iterate and pivot around with this technology and business models until a new category is created and understood by all (e.g. Robo-Advisors). Once the category exists, one company will emerge as the leader and a few as challengers. Those companies stand a chance to standalone (i.e. IPO) as the market expands. Everyone else fails or gets acquired by other players.

It is true that fintech companies have benefited from a very limited regulatory landscape compared to their legacy peers. It is also true that it was excessive regulation imposed after the mortgage crisis that made it possible for the fintech revolution to emerge. The reason is that large banks got so busy with regulation that they forgot to innovate. They forgot they had clients.  So the world ahead of us will be more balanced: more regulation for fintech and less regulation for the banks in a post-Trump era. This again probably means that only the strongest will survive as independent businesses. But the technology and legacy of fintech will forever impact the industry.

What impact do you think Brexit will have on the broader financial technology industry in the UK?
The impact of Brexit is already felt by fintech. A recent report from CB Insights indicated that Germany overtook the UK for fintech funding in Q3. But I think that those shifts are more due to uncertainty than to actual concerns that the UK will lose its power position in the world of finance. We are ourselves looking into opening an EMEA office in 2017 and we are still going to do it in London due to the critical mass of fintech and finserv firms in the UK. The UK is easily our second largest market. Can a finance-savvy but standalone UK hold up against a unified but amateurish Europe? Time will tell.

How is API technology changing the financial services industry?

Financial services used to be a world of silos. For generations banks have grown up as protective ivory towers of redundant technology, legacy processes and complacency. The amount of regulation imposed on them over the years did not make things better. Sure, some industry exchange standards emerged over the years (SWIFT, ACH) but they were just as bloated and complicated as the industry itself. This completely stifled innovation. But banks are just data processing companies. The physical relationship with clients does not matter as much any longer, even with wealthy clients. APIs are a simple protocol that make exchange of information and transactions simple. It challenges the industry to its core. They must embrace it or crumble under the weight of their inner complexities and costs. We have seen it in our domain where banks used to love spending hundreds of millions of dollars on on-premise legacy market data technology that brought them little competitive advantage. Now they are coming to us saying "we are going to use APIs for this project". The reason is simple: the cost advantage and simplicity of Cloud APIs is just too compelling to be ignored.

What’s next for APIs in the financial services industry?

APIs is a very diverse ecosystem. There are many types of APIs and each will have a different impact on the industry. APIs are being used internally by banks to drive efficiencies and interoperability. That trend is here to stay and it will dramatically reduce operational costs for banks in the long term as well as fuel their ability innovate. Many banks are now dabbling with Open APIs which are allowing them to create innovation ecosystem around them--although a lot of that effort remains unfocused. Few banks except for challenger banks are actually providing API products so there is much to be done and discovered in this area. Where we see a lot of potential in the next three years is for banks to start becoming broad consumers of APIs provided by third parties. The Public Cloud will be the main beneficiary of this trend for sure, as billions of dollars in IT spending move from on premise deployment to consumption as an API. Market data--our domain--will also see a massive migration from on premise to API consumption as firms seek to migrate a lot of their legacy market data infrastructure to the cloud. Because of its scale, the public cloud is where all innovation will happen in the next few years. On-premise will fall behind not only in terms of costs, but in terms of availability of cutting edge technology--which will all be available via APIs.

What will you be discussing at The Economist's Finance Disrupted Conference on January 25th 2017 in London?

My focus for the conference will be to talk about the next generation of innovation around financial market data in the Cloud.

To learn more about the Finance Disrupted event, please click here.


Partners with ESG Book to Drive Investor Sustainability Engagement

, April 12, 2022 /PRNewswire/ -- Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced the launch of a new Environmental, Social and Governance (ESG) data API in partnership with ESG Book, a global leader in ESG data and technology. Xignite's brokerage, wealth, and media customers can now increase user engagement and retention with state-of-the-art sustainability trading products.

As ESG investment has gone mainstream, today's digital investors, institutional investors, and corporations alike require ESG data to help them answer questions that range from a company's workforce diversity to its commitment to a net zero future. In this context, brokers and wealth managers can use ESG data to increase client engagement around their portfolios and differentiate their offerings in a very fragmented marketplace.

"We are thrilled to extend our highly scalable and advanced API platform to include ESG Book's real-time sustainability dataset. With the recent SEC announcement of proposals for climate disclosure, the momentum for sustainability data in the U.S. just keeps on building. If you do not offer ESG data and portfolio analytics to your clients today, you will run into growth and retention challenges," said Stéphane Duboi, the CEO of Xignite.

Dr Daniel Klier, CEO of ESG Book, said: "As capital markets transition towards a more sustainable, net-zero future, demand for accessible, comparable and transparent ESG data has never been higher. We are delighted to be partnering with Xignite, a global leader in API solutions, to deliver our real-time ESG data products to clients at both speed and scale through the latest cloud technology."

Xignite's new ESG API is designed to fast track the launch of ESG powered products. Transparent, well-structured and easy to understand ESG datasets eliminate the need for robust in-house ESG expertise. Advanced screener endpoints further simplify development by eliminating the need to maintain a database.

XigniteGlobalESG API covers a comprehensive universe of public companies domiciled in North America, EMEA, APAC, and Latin America. In addition to ESG scores, this API provides Global Compact scores, involvement data, temperature scores, and raw emissions data.

About Xignite

Xignite is the leading provider of market data API solutions to brokers, wealth managers, and the tech firms who serve them. Xignite has been disrupting the market data industry from Silicon Valley since 2003 when it introduced the first commercial REST API. Today, more than 700 firms use Xignite's APIs more than half a trillion times a month to deliver high-value data to digital investors. Visit or follow us on Twitter @xignite.

About ESG Book

ESG Book is a global leader in sustainability data and technology. Through a cloud-based platform, ESG Book makes sustainability data more widely available and comparable for all stakeholders, enables companies to be custodians of their own data, provides framework-neutral ESG information in real-time, and promotes transparency. It counts many of the world's leading financial organisations among its clients, which collectively manage over $120 trillion in assets.


Sales Up 50%. API Volumes Now Exceed Half a Trillion per Month.

Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced that 2021 was a banner year for its business. Xignite experienced more than 50% growth in new client bookings over 2020. Most of this growth was fueled by heavy demand from new brokerage and wealth management applications as more firms entered the business. Xignite also saw a 53% increase in API consumption to a whopping half a trillion requests a month - driven mainly by increased activity from digital investors as they consumed more and more data during the pandemic.

The Digital Investor Revolution was created by the convergence of zero-cost trading, fractional shares, working from home, the pandemic, and the emergence of a new and more powerful generation of retail investors. This has created significant momentum in trading and wealth management, primarily US-based equity and options trading. And it has fueled the entrance of a considerable number of new prominent players in the field, especially embedded finance providers. It all came to light in early 2021 with the Reddit and Gamestop phenomenon. But it has not proven to be short-lived. The transformation could be profound. Indeed Xignite saw its momentum accelerate in Q4-2021, with bookings growth exceeding 310% over the same quarter in 2020.

“Xignite is one of the oldest and most scalable commercial API infrastructures globally. It’s not a surprise that our clients have grown to rely on us for their mission-critical business needs,” says Stephane Dubois, Xignite’s CEO and Founder. “It’s not only the mind-numbing volumes that we have to deal with,” adds Dubois, “It’s also the 4-nine+ level of availability we deliver day in and day out coupled with the awesome market data quality and the high touch responsiveness of our support teams. These metrics matter to large embedded finance firms entering the business or legacy firms migrating to the cloud. They spend tens of millions of dollars entering the business. They don’t want to see it evaporate because of poor data quality or API availability.” 

About Xignite

Xignite powers the investing apps and services that enable millions of people to manage their portfolios and trade stocks from a phone or tablet with the industry’s best financial market data APIs. We help more than 700 fintech trading, investment, and analytics firms like Robinhood, SoFi, and Betterment provide digital investors with the market data they need, such as real-time stock prices and company news. Visit or follow on Twitter @xignite.


Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced the launch of a new cryptocurrency data API. Xignite’s brokerage, wealth, and media customers can now increase the value and stickiness of their services to digital investors by taking advantage of the depth and breadth of data offered by this API.

Investment in cryptocurrencies has increased dramatically over the last few years and has proven to draw new investors into the world of trading. As a result, brokerage companies are trying hard to make buying, selling, and holding Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and other cryptocurrencies as easy as possible for their clients. The XigniteCrypto API is the first to bring together a vast universe of cryptocurrency information alongside the equity, ETF, and option data brokers and fund managers need to offer high-quality services to their clients. It also provides the depth of functionality required for them to engage customers and drive trading activity

“Cryptocurrencies tend to operate in their own world,” said Stephane Dubois, CEO, and Founder of Xignite. “This means that if you want to offer integrated equity, option, and crypto trading or analytics for your clients, you are going to have to cobble up a lot of heterogeneous data from many disparate sources, and that’s a pain,” adds Dubois. “With our new crypto API, you get the depth of coverage, the quality, and the reliability across all asset classes you need to grow your business - all in one integrated solution.”

Xignite’s new cryptocurrency API, XigniteCrypto, provides real-time and historical quotes for over 900 cryptocurrencies, including coins and tokens. It includes unique API endpoints that help firms engage digital investors, using the data and tools they need to make crypto trading decisions, including price alerts, historical charting, currency conversion, and cryptocurrency news.

About Xignite

Xignite is the leading provider of market data API solutions to brokers, wealth managers, and the tech firms who serve them. Xignite has been disrupting the market data industry from Silicon Valley since 2003, when it introduced the first commercial REST API. Since then, Xignite has continually taken advantage of new technologies to help its clients grow their business and serve their customers better by using financial market data effectively. Today, more than 700 firms use Xignite’s APIs more than half a trillion times a month to deliver high-value data to digital investors. Visit or follow on Twitter @xignite.



Xignite, Inc., a cloud-based market data distribution and management solutions provider for financial services and technology companies, announced a new Vendor of Record service for clients subscribing to real-time and delayed market data. The new service vastly simplifies the administration and reporting required by exchanges and often eliminates the need to pay redistribution fees, potentially saving clients thousands of dollars a month.

As an approved Vendor of Record, also called a Service Facilitator, Xignite can redistribute real-time and delayed equities and options pricing data from Nasdaq, New York Stock Exchange (NYSE), Options Price Reporting Authority (OPRA), OTC Markets (OTCM), and the Toronto Stock Exchange (TSX). 

Adhering to the complex compliance guidelines required by exchanges is extremely difficult for investment advisers, financial advisers, or order management software providers that need to display real-time or delayed data. Each exchange has its own unique set of regulations and compliance requirements, and clients need to prove that they have control over who receives the data, in what format, and for what use case. Xignite’s Vendor of Record service eliminates the administrative burden of tracking these complex compliance requirements.

The new service utilizes Xignite’s cloud-native Entitlements and Usage Microservices to give firms complete control and transparency of their data consumption and usage. Xignite provides data entitlements, usage tracking, and exchange reporting across various data sets, users, and applications to ensure exchange compliance. Xignite’s new service sometimes eliminates the need to pay expensive redistribution fees. Exchange fees for display data, regardless of the number of users, can cost upwards of $10,000 per month. These high fees are especially difficult for smaller financial firms with just a few real-time data users.  

“Maneuvering through the maze of required compliance policies, entitlements, usage tracking, and reporting requirements, and being subjected to frequent audits is no easy feat,” said Vijay Choudhary, Head of Product for Xignite. “Xignite’s mission is to “Make Market Data Easy.” Today’s announcement is another step towards this. We are taking away the administrative burdens and complexity of licensing market data and allowing our clients the freedom to focus on their investment and trading strategies and building innovative products.”

Xignite’s Vendor of Record service is available for professional users with internal and display-only use cases. The service is available now as an add-on service for subscribers of our real-time and delayed equities and options pricing data APIs. These include:






About Xignite

Xignite has been disrupting the financial and market data industry from its Silicon Valley headquarters since 2003 when it introduced the first commercial REST API. Since then, Xignite has continually refined its technology to help Fintech and financial institutions get the most value from their data. Today, more than 700 clients access over 500 cloud-native APIs to build efficient and cost-effective enterprise data management solutions. Visit or follow on Twitter @xignite.