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Xignite Helps The Motley Fool Increase User Engagement on Its’ Investment Advice Platform

Mar 07, 2022 By Kerry Langstaff Categories - Client News

The Motley Fool

Xignite today revealed the results of its collaboration with The Motley Fool – one of the top 10 financial websites in the world.  Click Here to download the case study containing the full results.

The Motley Fool runs a website, podcasts, radio shows, newsletter, and other free and paid investing services. Growing a business centered around engaging users with investment news and advice requires large quantities of accurate and relevant market data, an area that had long been a source of frustration for the firm. The Motley Fool used a legacy data provider for years and was reasonably happy with its performance. But when its core publishing platform started to age, the firm recognized the importance of moving to the cloud and taking an API-based approach to market data integration. 

The company was familiar with Xignite, as The Motley Fool had used the company for real-time data several years before. That positive experience made a lasting impression of a vendor capable of delivering a high volume of scalable, developer-friendly market and financial data. 

The integration of Xignite APIs in multiple locations on the firm’s website was described as “very smooth” and helped eliminate long-standing problems almost immediately. The pandemic served as additional validation that moving to the cloud was the right decision, significantly as retail activity surged and The Motley Fool saw increased demand for its advice. 

“Xignite’s APIs can do it all – between the way they’re designed, how they are documented, and their overall performance,” said John Keeling, Senior Vice President of Business Development at the Motley Fool.

Currently, most of The Motley Fool’s real and virtual portfolios leverage Xignite APIs, incorporating APIs for historical equities, options, and indices to track the price of securities each day and show the total gain or loss. In addition, the Motley Fool is using Xignite data on its company pages, which include a variety of essential information on relevant firms, including news articles, CEO profiles, basic company financials, and stock quotes with percent change figures.


Download The Motley Fool Case Study

Kerry Langstaff

Kerry Langstaff

Chief Marketing Officer

Kerry Langstaff spearheads marketing and partnership efforts at Xignite. She is passionate about driving fintech innovation and has spoken at numerous fintech events around the world. 

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